Ten years ago, Kizuna AI (キズナアイ) uploaded her first video and, without really meaning to, invented an entire industry. Now she’s marking that decade with My Love, a single she wrote herself — and after everything she’s been through to get here, that detail alone says something.
The Weight of Ten Years
Kizuna AI didn’t just debut in 2016 — she’s the reason the term “VTuber” exists at all. A decade later, that legacy comes with a complicated history: a multi-year hiatus, a comeback concert in 2025 after three years away, and a full model update earlier this year with KAMACHO. My Love lands as the capstone on all of that — not a comeback single anymore, but proof she’s actually staying.
She Wrote This One Herself
The credits list Kizuna AI on both vocals and lyrics, with Nor handling music and arrangement. For an artist whose entire identity has historically been managed by an anonymous production team, her writing the lyrics to her own 10th anniversary single is worth sitting with. Ten years in, this isn’t a label picking a theme for her — it’s her own words marking the milestone.
A Full Production Built to Match the Occasion
The video itself is a proper full-scale production: direction from Kenji Kawasaki, CG work by Benjamin Round, Unity engineering from KTORI, and production handled through Eallin Japan under producer Nobue Uetake. That’s a real crew assembled for a single that’s clearly meant to be a moment, not a routine release between livestreams.
Why This One Actually Matters
Plenty of artists hit an anniversary and put out a victory-lap single that plays it safe. Kizuna AI writing her own lyrics for this one, after a hiatus that could’ve ended the project entirely, reads more like gratitude than celebration — a decade later, and she’s still the one telling her own story. For the fans who’ve been here since “I want to connect with you,” that’s the whole point.
Track Credits
- Title: My Love
- Vocals: Kizuna AI (キズナアイ)
- Lyrics: Kizuna AI
- Music & Arrangement: Nor
- Director: Kenji Kawasaki
- CG Artist: Benjamin Round
- Unity Engineer: KTORI
- Producer: Nobue Uetake
- Production: Eallin Japan
- Logo: Keiko Tanaka
- Performance Direction: ARAKIYUKA inc.
▶ Watch: Kizuna AI — My Love (10th Birthday Single Official MV) on YouTube
